Inspiring Book and Article

Corporate Blogging Bakal Mengganggu Kredibilitas Perusahaan?

2009-03-03T01:33:00.003+07:00

Judul diatas sangat menarik perhatian saya sebagai mahasiswa jurusan Public Relations. Artikel tersebut ditulis oleh Nukman Luthfie, CEO Virtual Consulting.

Dalam tulisannya, Nukman membahas bahwa kredibilitas adalah salah satu faktor utama yang menyebabkan perusahan-perusahan besar di Indonesia enggan memiliki blog korporat.

……………..Meski sudah tahu betapa banyaknya benefit dari membangun blog korporat, kebanyakan perusahaan masih ketakutan mendapatkan kecaman, keluhan, atau komentar-komentar negatif yang bisa mencoreng citra perusahaan. Apalagi jika keluhan itu terpampang di blog korporat dan bisa dilihat oleh konsumen sejagad.

Hal itu memang merupakan salah satu konsekuensi yang tidak bisa dihindari. Akan tetapi, kalau saja perusahan dapat melihatnya dari sudut pandang yang berbeda maka kelemahan ini justru dapat dimanfaatkan sebagai kelebihan, bahkan dapat menjadi publikasi positif bagi perusahan tersebut.

“Kalau ada konsumen yang mengeluhkan produk/layanan perusahaan di blog perusahaan, apakah hal tersebut akan menurunkan kredibilitas perusahaan?” Pertanyaan ini diajukan oleh salah satu peserta seminar Corporate Blogging yang diadakan beberapa waktu lalu, dimana Nukman menjadi salah satu pembicaranya.

Untuk menjawab ketakutan tersebut, saya mengatakan bahwa pada dasarnya tidak ada produk/jasa yang 100% sempurna dan memuaskan pelanggan. Akan selalu ada pelanggan yang tak puas yang banyak bertebaran di surat pembaca di berbagai media.

Menangani keluhan dengan baik – bahkan kalau bisa mengolahnya menjadi sesuatu yang positif bagi citra perusahaan - memang bukan perkara mudah, untuk itulah diperlukan penanganan ahli yang disebut Public Relations.

Untuk mengantisipasi ini, mindset perusahaan harus diubah dari yang merasa harus memiliki “citra sempurna, layanan sempurna, produk sempurna” menjadi “Produk/layanan kami bukanlah sesuatu yang sempurna. Tapi kami adalah perusahaan yang mau mendengarkan masukan/keluhan pelanggan demi peningkatan mutu produk/layanan kami”.

Saya setuju dengan pendapat beliau bahwa mindset perusahanlah yang harus dirubah, agar kemajuan teknologi bisa dimanfaatkan secara maksimal untuk mendukung aktifitas publikasi dan promosi perusahaan.

Apabila konsumen dapat berinteraksi secara langsung dengan perusahan, maka citra perusahan akan cenderung positif, sebagai perusahan dengan pelayanan yang maksimal.
Menurut saya perusahaan dapat diuntungkan dengan adanya keluhan konsumen secara langsung di blog perusahaan. Kok bisa?
Tentu saja, bukankah hal ini lebih memudahkan perusahan dalam mengawasi dan meningkatkan mutu pelayanan sekaligus mengatasi krisis lebih dini, sebelum berkembang semakin jauh atau tak terarah ditangan public?

Keluhan yang dialamatkan mailing list atau media networking lain justru lebih berbahaya karena kadang PR tidak mengetahui adanya keluhan tersebut. Citra negative akan lebih cepat beredar apabila issue yang berkembang hanya berasal dari satu sisi, tanpa ada klarifikasi dari PR perusahaan bersangkutan.

Mungkin ini agak diluar konteks, tapi satu hal yang sudah kita ketahui tapi cenderung kita lupakan tentang konsumen yang tidak puas adalah pada umumnya mereka “hanya butuh didengarkan” terlebih dahulu.
Biasanya, setelah merasa didengarkan, kekesalannya mereda, bahkan cenderung kooperatif. Pada akhirnya konsumen akan dapat melihat dan sangat menghargai niat baik perusahaan untuk melayani dan memberikan solusi.

Menurut Anda?

Profil Nukman Luthfie (sumber : http://nurul.wordpress.com/)

Setelah lulus dari kuliahnya di Jurusan Teknik Nuklir (sekarang bernama Jurusan Teknik Fisika) UGM, Nukman Luthfie tidaklah memutuskan untuk berkarir di dunia ke-tekniknuklir-an. Ia justru malah menjadi jurnalis di harian Bisnis Indonesia dan berkarir sebagai Reporter Senior di Majalah Prospek. Setelah tiga tahun berkarir di Majalah Prospek, pria yang sering menggunakan inisial NL ini akhirnya menjadi editor senior di salah satu majalah bisnis terbesar di Indonesia, SWA Sembada.
Pria yang sewaktu kuliah dulu sempat menjabat sebagai biro komputer KMTN (Keluarga Mahasiswa Teknik Nuklir) ini pun akhirnya melanjutkan karir di bidang PR (Public Relation) untuk tahun - tahun berikutnya.
Tercatat beberapa klien yang pernah ditanganinya melalui PT Agrakom Para Relatika ketika itu (sekitar tahun 1997-1999) adalah Intel Indonesia, Microsoft Indonesia, Compaq Indonesia, Astra Graphia Information Technology sampai dengan Bank HSBC. Saat itu co-founder PT Agrakom Para Relatika ini menjabat sebagai direktur.
Karir pria kelahiran Semarang, 24 September 1964 ini semakin berkembang saat ia bekerja di PT Agranet Multicitra Siberkom (AGRAKOM) sebagai Internet Services Director. AGRAKOM sendiri adalah perusahaan yang bergerak di bidang pelayanan teknologi informasi (TI). Salah satu unit usaha mereka yang hingga saat ini belum terkalahkan di Indonesia adalah portal berita DetikCom.
Dan setelah malang melintang di dunia bisnis, internet services, public relation dan e-marketing, akhirnya pada tahun 2003 lalu Nukman Luthfie memutuskan untuk mendirikan perusahaannya sendiri, Virtual Consulting. Suatu perusahaan konsultan internet, marketing dan komunikasi yang hanya dalam waktu tiga tahun sudah menjadi salah satu perusahaan konsultan IT terkemuka di Indonesia. Tak hanya sampai disitu, beberapa waktu lalu, beliau pun mendirikan suatu website portal mengenai Human Resource, bekerjasama dengan majalah HR satu - satunya di Indonesia, Capital.

Healing Your Grieving Heart For Teens

2009-02-20T22:12:00.020+07:00

My life was wonderful, never really had problem. All I know is smiling, laugh out loud, shopping, hang out, having fun... In a short words, typical teens life.
Till one sunny day in the middle of August 2003. Nice Saturday after shopping turn into worst day ever when I’ve got news that my boy friend passed away.
And it wasn't over yet, three days later my lovely cousin named Leny Gustin Laliep Kohongia had motorcycle accident in San Francisco, California. She can’t make it too.

I was shocked and confused since the last funeral I can remember was my grandpa's. And it was like 17 years ago, maybe more.
Oh My… What I’m gonna do? What is the certain attitude? Why this is happen to me? How come?
Thousand of questions suddenly attacked my mind and I can not answer it, not even one.

Family and friends were trying to help but it didn't work coz I couldn’t take anything. I was pretend to be strong but deep inside I blamed my self, paranoid, and wanna do nothing but hide. My life was completely out of control, I even thought it was over.

Actually it’s not; one book opened my eyes and helped me out of this confusing situation.
Book i'm talking about called “Healing Your Grieving Heart for Teens: 100 Practical Ideas” or 100 Tips Menghapus Kesedihan Untuk Remaja in Bahasa Indonesia edition.

Thank you for teen-friendly book Dr. Wolfelt, it helped me through the worst moment of my life.
In my opinion, no doubt that Dr. Wolfelt is an expert for grief healing. He really knows what he is talking about, I even feel like he is one of grieving teens coz he describes well the feeling that I can only feel but can not describe.
The best part is he knows that the most annoying advise ever for grieving teen is “wake up and continue your life”. He gives better tips like don’t have to hurry if you are not ready; take your time to feel every emotions such as sad, anger, mourning; and how to deal with it in positive way.
I’ve been there so I know that he is right, I couldn't really continue my life if I’m not done with these natural steps.

From the Publisher in chapters.indigo.ca

In light of how difficult it is just to survive the teenage years, the grieving process can be especially difficult and overwhelming for teenagers. This journal affirms the grieving teen’s journey and offers gentle, healing guidance. In order to sort through their confusing feelings and thoughts, teens are prompted to explore simple, open-ended questions. Teens are encouraged to write what they miss about the person who died, the specific feelings that have been most difficult since the death, or the things they wish they had said to the person before they died.

Editorial Reviews in amazon.com

From School Library Journal
A book that is written in clear, user-friendly prose. Each page presents a different idea designed to help teens recognize mourning as a natural process connected with loss, reassuring them that they should not be afraid of deep, sometimes uncontrollable emotions, and showing them how to release grief in healthy, positive ways. Several suggestions appear under each heading; many of them encourage readers to express their feelings in a journal. The book has a comfortable tone to it, without taking away from the very definite need to deal with grief. It seems to work with, rather than talk at teens as they tackle the problem/solution process. A good first step toward admitting the need for and getting help.
(Kim Harris, Newman Riga Library, Churchville, NY, Copyright 2001 Cahners Business Information, Inc.)

From Booklist
When teenagers lose loved ones, they often feel confusion as well as heartache. Wolfelt, whose decades of experience in grief work with teens informs his ideas, offers 100 ways to facilitate grieving and come to terms with loss. Although the instinctual desire may be to push intense feelings away, Wolfelt encourages teens to attend the funeral, visit the gravesite, and even to seek out smells that call the loved one to mind. He also counsels teens to avoid "techno-escape," using television and the Web to keep from feeling the pain. For periodic perusal more than a straight read-through, this book offers practical and constructive tasks that will bring teens into contact with their feelings. A unique approach to an important subject, this will be a good companion to Earl Grollman's Straight Talk about Death for Teenagers (1993).
(John Green, Copyright © American Library Association. All rights reserved)

About Dr. Alan Wolfelt from centerforloss.com

Alan D. Wolfelt, Ph.D., C.T. is an internationally noted author, educator and grief counselor. He serves as Director of the Center for Loss and Life Transition and is on the faculty at the University of Colorado Medical School's Department of Family Medicine.

Past recipient of the Association of Death Education and Counseling's Death Educator Award, Dr. Wolfelt is an educational consultant to hospices, hospitals, schools, universities, funeral homes and a variety of community agencies across North America. Perhaps best known for his model of "companioning" versus treating the bereaved, Alan is committed to helping people mourn well so they can live well and love well.

Also a respected author, Dr. Wolfelt writes the "Children and Grief" column for Bereavement magazine. His many bestselling books on grief are listed under Bookstore on this Website. He has appeared on, and is a frequent resource for the media. Appearances include Oprah Winfrey, The Larry King Show, The NBC Today Show and Nick News.

Dr. Wolfelt and his wife, Sue, a family physician, are parents to three children, Megan, Christopher and Jaimie. They live in the foothills of the beautiful Rocky Mountains next door to the Center for Loss in Fort Collins, Colorado.

The Magic of Thinking Big

2009-02-13T14:59:00.007+07:00

My lifetime favorite book is The Magic of Thinking Big.

This book is AMAZING, inspires me every time I feel down, and makes me really believe that nothing impossible.
At first, I don't really believe at Dr. Schwartz’s “theory” but after some practices, I’ve found my self that it’s not just a theory, he is absolutely right.

I’ve got what I want only by dreaming and really believe that i can make it!
Well, work and pray are another issues, at first i just need to believe – really believe – that i can achieve my goal.

I have its Bahasa Indonesia Edition called "Berpikir Dan Berjiwa Besar", with pink cover, consist of 420 pages.
Bought this book in early 2004 is one of the best decision ever.
I always read this book, again, at least once in a month as a reminder to stay positive.

Some of my favorite quotes are, also mentioned in cornerstone.wwwhubs.com

"Believe Big. The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier -- certainly no more difficult – than small ideas and small plans."

"Remind yourself regularly that you are better than you think you are. Successful people are not superhuman. Success does not require a super-intellect. Nor is there anything mystical about success. And success doesn't based on luck. Successful people are just ordinary folks who have developed belief in themselves and what they do. Never -- yes, never -- sell yourself short."

"Believe it can be done. When you believe something can be done, really believe, your mind will find the ways to do it. Believing a solution paves the way to solution."

"How we think shows through in how we act. Attitudes are mirrors of the mind. They reflect thinking."

"There is a good side to every situation."

"The success combination in business is: Do what you do better... and: Do more of what you do..."

"Do what you fear and fear disappears."

Below is Amazon.com Editorial review:

SET YOUR GOALS HIGH...THEN EXCEED THEM

Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and -- most important of all -- find greater happiness and peace of mind.

The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don't need to be an intellectual or have innate talent to attain great success and satisfaction -- but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. This book gives you those secrets!

* Believe You Can Succeed and You Will
* Cure Yourself of the Fear of Failure
* Build Confidence and Destroy Fear
* Think and Dream Creatively
* You Are What You Think You Are
* Make Your Attitudes Your Allies
* Learn How to Think Positively
* Turn Defeat into Victory
* Use Goals to Help You Grow
* Think Like a Leader

About the Author

sumber: cornerstone.wwwhubs.com

The late David Joseph Schwartz was a professor at Georgia State University, Atlanta, and was considered a leading American authority on motivation. He was also President of Creative Educational Services, a consulting firm specialising in leadership development.

Starting from a one-room schoolhouse in rural Indiana, David J. Schwartz went on to become the president of his own company and lecturer to more than three thousand trade associations, sales groups and management seminars. He wrote his first phenomenal bestseller THE MAGIC OF THINKING BIG nearly thirty years ago.

Millions of people throughout the world have improved their lives by reading books by Dr. David J. Schwartz, long regarded as one of the foremost experts on motivation, whose teachings will help you sell better, manage better, earn more money, and -- most important of all -- find greater happiness and peace of mind.

In the course of researching his books Schwartz spoke to many people who had reached the top in their field. Instead of getting detailed responses, Schwartz was told that the key factor in personal success was simply the desire for it. Rather than being 'too many Chiefs and not enough Indians', the opposite is true. Some people choose to lead, others to follow. Success is not primarily a matter of circumstances or native talent or even intelligence - it is a choice.

Thinking larger thoughts is a kind of magic, since the effort put in is small compared with the long-term results. In the 1890s, a person named Gottlieb Daimler drew a three-pointed star on a postcard to his family and wrote next to it, 'One day this star will shine down on my work.' He co-founded Mercedes-Benz. Great accomplishments such as these demonstrate Schwartz's claim that a person is best measured by the size of their dreams.